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Privacy Policy
Information on the processing of personal data collected through Marco Marchioni Photo.
Last updated: June 23, 2026
Privacy Notice
This Privacy Policy describes how the personal data of users who visit the Marco Marchioni Photo website, available at marcomarchioni.photo, is collected, used and protected.
The website presents photography portfolios, galleries, information about Fine Art prints, image licensing, collaborations, editorial content, possible nature photography trips and, where active, ecommerce features through WooCommerce.
| Information | Details |
|---|---|
| Data Controller | Marco Marchioni / Marco Marchioni Photo |
| Website | marcomarchioni.photo |
| Contact email | info@marcomarchioni.photo |
| Tax details | VAT No. 18268911007 |
| Data Protection Officer | Marco Marchioni |
This notice refers to the Marco Marchioni Photo website and to the services actually available through marcomarchioni.photo.
Principles and data processed
Personal data is processed according to the principles of lawfulness, fairness, transparency, minimization, accuracy, storage limitation, integrity and confidentiality.
The website collects only the data necessary for the purposes described in this notice. Users are asked not to enter unnecessary data, sensitive data or information belonging to special categories in the forms, unless strictly necessary for the request.
Main categories of data processed: identification and contact data, data entered in messages sent through the form, data relating to commercial requests, browsing data, cookie and consent data, and data relating to orders and payments if the shop is active.
Purposes and legal bases
The website processes personal data for the purposes listed in the table below.
| Purpose | Data processed | Legal basis |
|---|---|---|
| Responding to requests sent through the contact form or by email | Name, email address, message and information voluntarily entered by the user | Performance of pre-contractual measures or request by the data subject; legitimate interest in responding to communications received |
| Managing requests about Fine Art prints, image licenses, collaborations, editorial content and photography trips | Contact details, request details and, where applicable, billing or shipping data | Performance of pre-contractual measures or contract; legal obligations where applicable |
| Managing ecommerce orders through WooCommerce, cart, checkout, invoicing and after-sales support | Customer data, address, contact details, order data, tax details and shipping preferences | Performance of the contract; tax, accounting and legal obligations |
| Managing online payments through Stripe or other gateways, if active | Data necessary for the transaction, order identifiers and payment outcome. Complete card details are not handled directly by the website. | Performance of the contract; legal obligations; transaction security |
| Protecting the website and preventing spam, abuse or unauthorized access | Technical data, IP address, logs, browser information and anti-spam data | Legitimate interest in the security of the website and services |
| Analyzing traffic and performance through Google Analytics | Browsing data, online identifiers, pages visited, events and technical information | User consent, where required |
| Managing cookie preferences and consents through Pressidium Cookie Consent | Preferences expressed by the user, accepted or rejected categories, date and technical information about consent | Legal obligation and legitimate interest in documenting privacy choices |
Contact form and requests
When a user fills in a contact form or sends an email to Marco Marchioni Photo, the data provided is used to read, manage and respond to the request.
Requests may concern, by way of example, Fine Art prints, orders, photography licenses, collaborations, editorial content, nature trips, commercial information or support.
Data sent through the form is not used for newsletters or automatic promotional communications, unless the user has given specific consent or has expressly requested this.
Note: if Google reCAPTCHA or an equivalent anti-spam service is active on the website, some technical information may be processed by the relevant provider to protect the form from spam and abuse.
Orders, WooCommerce and payments
If the shop is active, the website uses WooCommerce to manage products, cart, checkout, orders, service communications, invoicing and after-sales support.
To complete an order, data such as name, surname, email, phone number, shipping address, billing address, tax details, purchased product, amount, payment method and order-related communications may be requested.
For online payments, the website may use third-party services such as Stripe or other payment gateways. In this case, the data necessary for the transaction is also processed by the payment provider according to its own privacy notices and terms of service. Marco Marchioni Photo does not store or view complete payment card details.
Data relating to orders, invoices and accounting records may be kept for the period required by applicable tax and accounting regulations.
Analytics, cookies and security
The website uses Google Analytics to understand how users interact with the pages, which content is most viewed and how to improve performance, navigation, photography galleries, print pages and services.
Google Analytics may collect information such as pages visited, session duration, events, traffic source, device, browser and technical browsing data. The related cookies are managed through the cookie banner and are activated only according to the preferences expressed by the user.
Consent is managed through Pressidium Cookie Consent. The user may accept all cookies, use only the necessary ones, or change preferences by category.
Read the Cookie PolicyProviders and transfers
Personal data may be processed by persons authorized by the Data Controller and by technical providers necessary for the operation of the website.
| Provider category | Purpose |
|---|---|
| Hosting provider and technical infrastructure | Website publication and security, technical storage, logs and maintenance |
| WordPress, theme and technical plugins | Website management, forms, ecommerce features, security and performance |
| WooCommerce | Cart, checkout, orders and customer management, if the shop is active |
| Payment gateways, for example Stripe if active | Transaction management and payment security |
| Google Analytics / Google Tag, if active | Browsing statistics and performance, according to consent |
| Anti-spam services, for example Google reCAPTCHA if active | Protection of forms from spam, bots and abuse |
| Email provider | Sending, receiving and storing communications sent through forms or email |
Some providers may process data outside the European Economic Area. In such cases, the transfer is carried out according to the safeguards provided by applicable law, such as adequacy decisions, standard contractual clauses or other recognized instruments.
Before final publication, check the providers that are actually active and complete any missing details where necessary.
Retention periods
Personal data is kept only for the time necessary for the purposes for which it was collected, unless legal obligations or the need to protect the rights of the Data Controller require otherwise.
| Type of data | Indicative retention period |
|---|---|
| Requests via form or email | For the time necessary to manage the request and, where useful, up to 24 months for any follow-up connected to the request |
| Data relating to quotes, prints, licenses or collaborations | For the duration of the negotiation and subsequently for the time necessary for administrative management or protection of rights |
| Order data, invoices and tax records | For the period required by applicable tax and accounting obligations |
| WooCommerce account data, if present | Until the user requests deletion, unless retention obligations apply in connection with orders and tax documents |
| Analytics data | According to Google Analytics settings and the preferences expressed by the user |
| Cookie preferences and consent records | For the period necessary to document the user’s choice and in any case according to the cookie banner configuration |
| Technical logs and security data | For the time necessary for website security, prevention of abuse and technical management |
User rights
The user may exercise, in the cases provided for by law, the rights recognized by the GDPR, including:
- the right of access to personal data;
- the right to rectify inaccurate data;
- the right to erasure, where applicable;
- the right to restriction of processing;
- the right to object to processing;
- the right to data portability, where applicable;
- the right to withdraw consent, without affecting the lawfulness of processing carried out before the withdrawal;
- the right to lodge a complaint with the competent supervisory authority.
To exercise their rights, users may write to info@marcomarchioni.photo. Requests will be handled within the time limits provided by applicable law.
To change cookie preferences, users may use the dedicated button on the website or consult the Cookie Policy.
Updates and contacts
This Privacy Policy may be updated following changes to the website, activation of new services, technical updates, ecommerce changes or regulatory changes.
Any updates will be published on this page with the date of the last update.
For any questions about the processing of personal data, you can contact Marco Marchioni Photo at:
Useful links: Cookie Policy · Terms and Conditions
